Swiss cement and aggregates manufacturer Holcim is concentrating on organic growth in emerging markets, being currently active in 13 of the 15 most significant construction markets. Holcim believes that its international business enabled it to remain relatively resistant to the financial crisis, as 75% of its production capacity is in the emerging markets. The company is not active in Japan, due to over-capacity cement production there, meaning that the company would have to enter the market via a takeover.
Swiss cement and aggregates manufacturer Holcim is concentrating on organic growth in emerging markets, being currently active in 13 of the 15 most significant construction markets.
Holcim believes that its international business enabled it to remain relatively resistant to the financial crisis, as 75% of its production capacity is in the emerging markets.
The company is not active in Japan, due to over-capacity cement production there, meaning that the company would have to enter the market via a takeover.
However, it is trying to position itself on the market as a premium brand, claiming that its name “stands for quality, fair prices, complete solutions, environmental and social standards and supply security.”
The company has only experienced a shortage of raw materials in the energy division, as it secures its raw materials far in advance.
