Swiss cement manufacturer Holcim was ranked in the top 50 most valuable Swiss brands for the first time in 2014 with a value of CHF 1.2 bllion (€982.27 million). The food production giant Nestlé retained the highest position in the ranking, with an overall value of CHF 20.2 billion for its Nescafé, Nestlé and Nespresso brands, followed by watch producer Swatch in second place with a value of CHF 7.5 billion.
Swiss cement manufacturer Holcim was ranked in the top 50 most valuable Swiss brands for the first time in 2014 with a value of CHF 1.2 bllion (€982.27 million). The food production giant Nestlé retained the highest position in the ranking, with an overall value of CHF 20.2 billion for its Nescafé, Nestlé and Nespresso brands, followed by watch producer Swatch in second place with a value of CHF 7.5 billion.
