The ongoing pandemic has led to markets being more volatile than usual and this is likely to be "the new norm" according to George Apostolopoulos, VP global sales and marketing at Robit.
He says this means that the Finnish group, which sells and services global customers in drilling consumables, should be extremely pro-active and agile.
“The mining business is more stable and resilient as we seem to be in another metals prices super-cycle, however construction looks ‘slow’ now,” Apostolopoulos adds. “There are opportunities in both sectors, and we must be close to benefit the most we could.”
Robit has recently re-organised its company structure to have a stronger focus on driving growth in selected key areas. Three distinct strategic business areas have been created to develop each product line’s competitiveness, growth, and profitability: Top Hammer, Down the Hole and Geotechnical.
In terms of how Robit sees its business in 2021, and his main expectations for its areas of operation, Apostolopoulos says: “We take advantage of the current, limited travel opportunity and fine tune our re-organised sales structure. In other words, we are getting ready for the time that the pandemic eases or is over so that we can again travel and be close to our distributors, partners, and end users for the necessary support.
“Our strategy is based on growth, we are a growth company, and this is our main expectation. We want to grow our dealer network and together with them gain market share account by account, a simple and proven method.”
He adds that Robit tries to stay as close as possible to its distributors and eventually the end users of its products, and that the group provides support with product and application training, and conducts product trials as well as responding quickly to filed issues.
