Hyundai Heavy Industries Europe, located in Geel, Belgium has a new chief executive, J.C. Jung, who fills the shoes of the former CEO and recently promoted S.G. Rhee, who will return to Hyundai Heavy Industries Korea. Mr Jung was formerly global sales director Forklifts in Korea, and began his career as an industrial engineer at Hyundai, following ten years with the company. He then moved to the sales department where he has been responsible for sales of construction equipment and forklifts. As the ne
Hyundai Heavy Industries Europe, located in Geel, Belgium has a new chief executive, J.C. Jung, who fills the shoes of the former CEO and recently promoted S.G. Rhee, who will return to Hyundai Heavy Industries Korea.
Mr Jung was formerly global sales director Forklifts in Korea, and began his career as an industrial engineer at Hyundai, following ten years with the company. He then moved to the sales department where he has been responsible for sales of construction equipment and forklifts.
As the newly-appointed CEO, he is now responsible for both Hyundai forklifts and the Hyundai construction equipment operation in the whole of Europe.
One of his first assignments will be to successfully launch the new Tier4/Stage4 compliant range of Hyundai excavators, wheeled loaders and forklift trucks into the European market.
Hyundai says that with the Intermat 2015 exhibition looming, Europe will be the first territory to launch the new series of machines, which will feature more than just engine upgrades.
Mr Jung said: “Our product development teams at HQ take care of the product and the cost price, but in Europe we are ultimately responsible for the dealer network.
“A healthy dealer network is a key driver for success. And a healthy dealer network means recruiting new dealers for uncovered areas and supporting existing dealers. At HHIE they see that some of the Hyundai dealers have reached the limits of their potential.
“We need to bring those dealers to a higher level, but we can only do that together.
“In Europe some potential customers have strong brand preferences, and although Europe is a highly competitive, saturated market even their growth can be realised for a relatively new brand like Hyundai.”
