JCB’s £5 million (€6 million) customer attraction,The Story of JCB, has won two prestigious awards honouring design excellence. The 2,500m² exhibition was opened a year ago at the World Headquarters, Rocester, England, and includes 14 zones which take the visitor on a journey through time, starting in the 1820s when the Bamford family were blacksmiths in nearby Uttoxeter through to the present day when JCB has 22 plants worldwide. The first accolade was won at the Roses Creative Awards in Manchester, nort
JCB’s £5 million (€6 million) customer attraction,The Story of JCB, has won two prestigious awards honouring design excellence.
The 2,500m² exhibition was opened a year ago at the World Headquarters, Rocester, England, and includes 14 zones which take the visitor on a journey through time, starting in the 1820s when the Bamford family were blacksmiths in nearby Uttoxeter through to the present day when JCB has 22 plants worldwide.
The first accolade was won at the Roses Creative Awards in Manchester, north-west England, where the exhibition secured Gold in the Exhibition/Point of Sale category. The Story of JCB also won gold in the Scottish Design Awards in the same category. The Awards recognise creativity, entertainment value and consistency of graphic design.
JCB Worldwide Marketing Director Matt McClurg said: “The team behind the development of The Story of JCB did a magnificent job and these awards are very well deserved. The exhibition plays a very important role in securing new business for JCB and since opening 20,000 people have visited and have been full of praise for what has been created.”
JCB’s internal design and advertising agency, JCB DesignWorks, led the project to create the exhibition and teamed up with Edinburgh (Scotland)-based agency Studio MB to deliver the end result.
