Road safety will be the focus of a new campaign being piloted by Lafarge Concrete and Aggregates UK over the new few weeks. Under the scheme, Lafarge will use games, challenges and educational sessions to help children aged 10 to 11 understand the risks. The company has said that it will trial the programme in Leicestershire over the next few weeks and, if successful, it plans to roll it out to other areas of the UK. During the sessions students learn about vehicle blind spots and stopping distances and exp
Road safety will be the focus of a new campaign being piloted by Lafarge Concrete and Aggregates UK over the new few weeks. Under the scheme, Lafarge will use games, challenges and educational sessions to help children aged 10 to 11 understand the risks.
The company has said that it will trial the programme in Leicestershire over the next few weeks and, if successful, it plans to roll it out to other areas of the UK. During the sessions students learn about vehicle blind spots and stopping distances and experience a driver’s ‘view from the cab’ by sitting in a Lafarge truck. They also get the chance to act as reporters for the day and film their own ‘Newsround’ style story based on various road incident scenarios.
Head teacher at Roundhill school Pauline Munro, one of the first schools to take part, said, “Road safety is a key issue for all schools. We are particularly pleased to be working with Lafarge who have supported and worked closely with the school over many years. This is an exciting project for our students who will gain a great deal from the experience.”
Lafarge head of distribution and customer service centre John Dargie added, “For Lafarge, health and safety is of paramount importance and we strive to ensure everyone involved with the company is committed to achieving our goal of ‘zero harm’. We also aim to be a good neighbour and build positive relationships within our local communities so it seemed a natural progression to work with a school on a health and safety topic.
“Road safety is a key area for us having so many vehicles out there on the highways and obviously being road aware is a vital life skill – especially for children – so the basis for our scheme was born. We want to make the students more savvy when it comes to road safety and more aware of other road users, particularly HGVs.
“It’s all about emphasising the important messages but doing it in a fun way.”
