LafargeHolcim is launching the EcoLabel brand to transparently flag up its green building solutions. The label will apply to all its products that comply with its green criteria, including lower CO2 footprint and recycled content.
EcoLabel applies to all cement and concrete with at least a 30% lower CO2 footprint compared to the local industry standard, or 20% recycled content.
The building materials provider says the branding builds on its net zero pledge, and supports its ambition to accelerate green construction with the use of lower-footprint products such as ECOPact and Susteno.
Chief sustainability officer Magali Anderson commented: “I am very proud of how our company is turning our net zero pledge into action across more than 70 countries, with our broad range of green building solutions. The EcoLabel is a key milestone on this journey, confirming LafargeHolcim’s commitment to lead the way in sustainability and innovation.”
Going forward, the company says it will expand the environmental benefits covered by its EcoLabel to include properties such as water footprint.
With one-third of net sales already in green building solutions, LafargeHolcim aims to increase that share with the EcoLabel initiative. Products with this endorsement include established brands such as Susteno cement, ECOPact green concrete and Aggneo recycled aggregates. The company says it is continuously adding to its range of green building solutions at its Innovation Centre, dedicating over 50% of its resources in this area.
LafargeHolcim has recycled 50 million tons of materials across its business and plans to double its target to become a 100 million ton recycling company by 2030.
