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Home News Europe LiuGong expands European presence with new agreements

LiuGong expands European presence with new agreements

by Adam Daunt
April 22, 2025
in Europe, News
Reading Time: 3 mins read
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LiuGong

LiuGong has a wide range of machinery solutions. Image: LiuGong

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LiuGong has capped its bauma 2025 showcase with the debut of its T-Series wheeled loader and expanded battery electric vehicles (BEV) portfolio.   

LiuGong Chairman Zeng Guang’an said the showcase reflected the company’s broader three-dimensional growth strategy.  

“bauma is where the future of construction equipment takes shape. At LiuGong, we’re not just following trends but driving them,” he said. 

“As a premium, full-line manufacturer, we are leading change with sustainable equipment solutions.”  

LiuGong is set to open new regional hubs in Italy, France and Germany which will enhance its customer support, dealer development and product management in key markets.  

The regional hubs will help LiuGong tailor its solution to specific market needs.  

“Our growth has enabled us to increase R&D investment from 3.5 per cent to over 4 per cent over the past three years,” Zeng said.   

“Reinforcing our commitment to global innovation and customer-driven development.”  

The commitment to the regional hubs will expand LiuGong’s presence in key European markets as the sites become operational throughout 2025.  

It underlines the company’s growth in Europe which is a market key to the company’s evolution and future strategy, according to LiuGong Europe president Howard Dale.  

“LiuGong has grown quickly in Europe. We’re now leading the shift to sustainable solutions with our BEV machines and setting new global benchmarks with the T-Series wheeled loaders,” he said. 

“LiuGong is recognised as a premium brand that delivers top-tier products and a customer experience that competes with the best. Our strength in demanding sectors like aggregates, mining, demolition, and recycling reflects our commitment to practical innovation and our ‘challenger’ mindset.”   

LiuGong is expanding its dealer network and strengthening strategic partnerships with key global and European customers in rental, aggregates, and mining.  

Throughout bauma 2025, LiuGong revealed several key agreements including Rental Group in Norway, a renewed agreement with Hoffmann in Berlin, appointing SI Consulting GmbH (Northwestern Germany region) and Bauma Vermiet- und Handels GmbH (North Germany region) plus an agreement with Colas (France).  

Dale said the crowds of visitors on LiuGong’s stand, the level of interest far exceeded expectations.  

“It has been fantastic to meet so many people at BAUMA, to have real conversations, and to challenge people’s perceptions of LiuGong’s machines and solutions,” he said. 

“Seeing firsthand how our products and total solutions resonate with operators and business owners has been incredibly rewarding. 

“bauma 2025 has been a defining moment for LiuGong, showcasing our leadership in total solutions and customer-driven innovation. We’ve listened, we’ve acted, and, most importantly, we’ve delivered – setting new standards in the industry.  

“If I can sum things up with one sentiment, it’s that our commitment to Europe has never been stronger. With an expanding product range and dedicated support, LiuGong is truly shaping the future of construction equipment.” 

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