Off-road tyre manufacturer Magna Tyres Group is growing its global footprint with the acquisition of Tirepoint, one of the largest tyre dealers in South Africa.
Founded in 2004 and operating in the Gauteng, KZN and Western Cape regions, Tirepoint has established itself as one of the largest tyre dealers and service providers in South Africa. Magna Tyres says that Tirepoint has an exceptionally strong foundation of tyre industry-related experience and adheres to good business practices created to place the customer first. It adds that, as an independent, multi-branded organisation with strong supplier relationships, Tirepoint is positioned to consistently provide exactly what clients need.
Michael de Ruijter, president & CEO of Magna Tyres Group, stated: “With their expertise and excellent longstanding reputation as well as their ability to satisfy customers with tailor-made solutions, Tirepoint is a valuable addition to our global network. It perfectly fits our joint belief of ‘Customer First’ mentality. With the addition of Tirepoint, our position as largest second tier supplier of Off-The-Road tyres and service provider in the world has been further strengthened. Moreover, it’s a giant step forward in our well executed ‘Buy & Build’ strategy. With this acquisition, The Magna Tyres Group employs over 700 dedicated employees across the globe. We are well ahead of our ultimate goal to surpass our turnover by €600m before 2026. Furthermore, it accelerates our growth on the African continent tremendously.”
Financial details of the acquisition cannot be disclosed.
Andrew Cameron, CEO of Tirepoint South Africa, states: “As with everything you need to remain relevant, flexible and able to adapt with the times. To this end, we are very excited about the transaction with Magna Tyres and the extra benefits that will become available for our customers. We believe there is good synergy, like-mindedness and an opportunity to grow the business to a new level.”
Magna Tyres says its ultimate trading priority is to constantly strengthen its position in the global market as the largest second tier supplier of off-the-road tyres, incorporating mining & earthmoving, underground mining, construction, port & terminal, mobile crane, solid and truck tyres.
