MDS International is rebranding as MDS - A Terex Brand. The move follows the Irish crushing and screening plant maker's acquisition by the Terex Corporation.
A new look and feel logo will accompany MDS’s rebirth and is in line with the new direction that the company is going in.
As with all Terex brands, history remains a very important part of MDS. The colours used in the new logo represent Terex and the values represented by that part of MDS. The logo also showcases the MDS heavy-duty drums, a unique feature of MDS products.
MDS is undergoing major positive changes following the acquisition by Terex in 2021. The company has been making significant investments in its facilities. It has added to its team to help it deliver aggressive production growth goals to meet the ever-growing demand for MDS products. Alongside this, MDs has been expanding its distribution footprint to help position the company for long term growth.
With the positive changes to MDS ongoing, Terex saw was it as the ideal time to launch the rebrand. Since MDS launched its first mobile plant in 2015, the branding and livery have remained the same. The new livery will retain the old MDS colour while introducing a Terex grey, giving a modern, two-tone effect and a consistent look across all models.
As part of this rebrand, the manufacturer is launching a new website, www.terex.com/mds. This will give users a smoother browsing experience and is consistent with other Terex brands’ platforms.
MDS’s social handles have also changed to @mds.terex across all the company’s social media channels.
