Lafarge is relying on its diversification strategy in order to boost its revenue in Morocco. It is now said to offer five different families of products as part of its range of cement bags: Dwam, L' billioni, Swari, Prefa and Martoub. Lafarge is focusing its marketing strategy on its flagship Dwam 55 product, a grey cement for works foundations, especially in coastal areas. The group aims to sell 100,000tonnes of Dwam 55 by late 2016. Cement sales have grown by 7.9% in February 2016 year-on-year, a
Lafarge is relying on its diversification strategy in order to boost its revenue in Morocco.
It is now said to offer five different families of products as part of its range of cement bags: Dwam, L’ billioni, Swari, Prefa and Martoub. Lafarge is focusing its marketing strategy on its flagship Dwam 55 product, a grey cement for works foundations, especially in coastal areas.
The group aims to sell 100,000tonnes of Dwam 55 by late 2016.
Cement sales have grown by 7.9% in February 2016 year-on-year, after a 10% rise in the fourth quarter of 2015, as the construction and public works sector is recovering.
