Astec Industries creates new regional structure to better serve customers

As part of a strategic plan to expand its footprint in the international market, Astec Industries Inc. has created a new International Business division. Under the division are several regional businesses, of which newly-created Astec Industries Africa and Middle East (AME) is one.
July 28, 2020
By Guy Woodford
Osborn Engineered Products, an Astec Industries company, has been serving the mining and aggregates markets for over 100 years.
Osborn Engineered Products, an Astec Industries company, has been serving the mining and aggregates markets for over 100 years.

The recent group restructuring and the establishment of Astec Industries AME will deliver further benefits for Osborn, Astec Industries’ South African based subsidiary, as well as Astec customers operating across the region. The move forms part of Astec Industries’ international expansion strategy, with regional sales organisations established to improve customer interaction and support for the complete range of Astec products.  

Astec Industries AME will be responsible for business relationships in Africa, the Middle East and Central Asia. The AME offices will be based in Elandsfontein, Johannesburg, with regional sales managers positioned strategically within the region to support the dealer network and customers.

“We look forward to contributing to the continued growth of our customers’ businesses through this enhanced structure, optimised product range and support structures throughout the Astec Industries organisations,” explains Vinesh Surajlall, Director – Aggregate and Mining, Astec Industries AME.

As part of the new structure, Astec Industries AME operates two divisions, the Material Solutions and the Infrastructure businesses. Under the Material Solutions portfolio, the company offers crushing units (portable, track mounted, jaw crushers, cone crushers and vertical shaft impactors); screening units (portable and track-mounted, high-frequency screens, horizontal screens, incline screens, scalper screens and combos); materials handling equipment (ship loaders and unloaders, stackers, conveyors, pugmills, and feed systems); washing and classifying plants; rock breaking equipment (hydraulic breakers, demolition, construction and mining attachments); and mobile equipment (utility vehicles, scalers and mobile rock breakers).  

Osborn Engineered Products, an Astec Industries company, has been serving the mining and aggregates markets for over 100 years.
Osborn Engineered Products, an Astec Industries company, has been serving the mining and aggregates markets for over 100 years.

New to the product offering is the mobile and tracked crushing and screening units, which allow the company to cater to new applications in the mining and quarrying markets. “We have also added the materials handling range and washing plants to the product offering,” says Surajlall.

The Infrastructure business offers a range of products, including heaters and liquid storage tanks; burners capable of converting liquid or gaseous fuels into usable energy; high production concrete plants and mixers; asphalt screeds and commercial pavers; as well as grinders, chippers, debarkers, screens and blower trucks.

Astec Industries AME is looking to further bolster its support footprint by appointing capable dealers across the region. “We are looking at establishing a dynamic dealer network. The dealers in the region are strategically selected for their capability, customer-centric values and organisational stability to ensure that we cover the region adequately to be able to provide greater sales and service support to our customers,” he says.

The Astec range of equipment has made its mark around the world, operating successfully in some of the most challenging environments. “We serve our regional business through our global manufacturing facilities and have one of the largest, modern manufacturing facilities in South Africa. Our dedicated service and spares department and our highly qualified field service personnel ensure seamless aftersales service and global coverage,” concludes Surajlall.

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