France-based Hoffman says de Gliniasty's mission will be to get the company's technologies referenced and included in construction projects' specifications. Based between the Vendée region of western France and the Ile-de-France region around Paris, a major reservoir of development and construction projects, he will also have to draw up and coordinate technical and pricing studies with the Company's various partners.
de Gliniasty has over 25 years of experience steering business promotion, sales and logistics strategies. He began his career at Lapeyre (Saint-Gobain Group) selling to building professionals in particular and was then logistics manager from 2000 to 2005. During this time, he developed inventory strategy optimisation solutions. He was then appointed as the Lapeyre group's organisations manager for the Rhône-Alpes and Provence-Alpes-Côte d'Azur regions of southeast France, where he steered sales, inventory procedures and IT management strategies.
Since 2008, he had been in charge of sales development for the Paris region at WEDI France, a company specialising in innovative ready-made construction materials. He notably contributed to promoting WEDI products among architects, building contractors and construction professionals and to the referencing of new products by distributors.
Julien Blanchard and David Hoffmann, co-founders of Hoffmann Green Cement Technologies, commented on de Glinasty's appointment: "His experience within established groups, his expertise in selling to construction market professionals and his commercial skills are all assets that will enable us to make our low-carbon solutions known and accessible faster. He will also help us establish a privileged long-term relationship of trust with our partners. This appointment supports our primary objective of accelerating the distribution of our cements and thus of truly contributing to a low-carbon economy within the construction sector."