The centre will offer hands-on machines and power systems technical and sales training to Caterpillar’s dealers and customers in the AME region.
At an investment of more than US$7 million, the approximately 1,700m² centre will employ about 40 people, mostly high-level technical staff who will primarily be recruited from the region.
The more-than 7,000 technicians at AME Cat dealers have some of the most direct connections with Caterpillar customers as they service and maintain their equipment. The training they will receive at the new centre will help to enhance their skills and knowledge on both product and the latest product support technologies.
“Our training centre in Dubai is a key part of our plans for the Middle East and Africa and will ensure Caterpillar and our dealers can be relied upon for providing unsurpassed support to our customers,” says Nigel Lewis, vice president with responsibility for Caterpillar’s EAME Distribution Division.
“This is an important region for Caterpillar and we expect to see strong, continued growth for our customers, and we will grow to support that.”
The centre will also feature a lab for scheduled oil sampling analysis that will help meet critical customer required turnaround time of emergency samples and reduce downtime of Caterpillar products in the region.
The centre, which is expected to be operational in the last quarter of this year, will be located at Caterpillar's Middle East parts distribution centre and Regional Sales and Marketing office in Jebel Ali, Dubai.