The company says that with over eight years of experience working with wet mobile and modular plants, he brings a strong background in product line management with him to McLanahan. His past responsibilities included product launching, product change implementation, and pricing policies, as well as forecasting regional sales, driving territory growth, and managing an extensive dealer network.
In his new role, Trowbridge will work closely with McLanahan’s engineering group and global market offices to ensure the company’s products exceed customer expectations and help producers meet their application requirements.
As product manager, he will ensure that all product developments meet the demands of the emerging market and oversee go-to-market strategies. Additionally, he will work closely with the North American sales group on dealer development by improving how McLanahan trains, develops, communicates, and supports its extensive dealer network.
