Pacific Avenue Capital Partners has revealed that FLSmidth Cement will be known under a new name following its acquisition.
Pacific Avenue confirmed its decision to rebrand FLSmidth Cement to Fuller Technologies. While the company has a new name, its focus will remain on the cement production industry where it provides new and replacement equipment for cement plants as well as aftermarket parts.
“We are proud to welcome Fuller Technologies into our portfolio. This transaction highlights Pacific Avenue’s expertise in executing complex, cross-border carve-outs and supporting global businesses in achieving sustainable, long-term growth,” Pacific Avenue managing partner and founder Chris Sznewajs said.
“We take pride in being the go-to solution provider for sellers seeking a seamless transition and a strong foundation for their businesses to thrive as independent companies.
“Under the Fuller name, the team is well-positioned to build on its rich legacy, expand its global reach, and continue delivering the innovative, mission-critical solutions that cement producers around the world rely on.”
As well as the new name, a new chief executive officer has been appointed for Fuller with Dennis Cassidy taking on the role with immediate effect.
Cassidy has more than three decades of experience in the industrial sector and said he was looking forward to the new role.
“This is an exciting moment for our company. As Fuller Technologies, we are embracing our legacy while charting a bold path forward as an independent leader in cement production solutions. In partnership with Pacific Avenue, we are energised to deepen our customer relationships, accelerate innovation, and expand our solution offerings,” he said.
“Our commitment to delivering high-performance, sustainable technologies remains unwavering, and we look forward to shaping the future of the industry together with our customers.”
