The UK-based Construction Equipment Association (CEA) says it has underlined its commitment to providing members with greater value and market insight with the appointment of Paul Lyons as market information manager. Lyons has spent 37 years working within the UK steel industry, starting with British Steel and – latterly – with Tata Steel. His connection with the CEA began in 2010 when Tata Steel changed its operating model to include industry-specific marketing and business development teams. “I was
The UK-based Construction Equipment Association (CEA) says it has underlined its commitment to providing members with greater value and market insight with the appointment of Paul Lyons as market information manager.
Lyons has spent 37 years working within the UK steel industry, starting with British Steel and – latterly – with Tata Steel. His connection with the CEA began in 2010 when Tata Steel changed its operating model to include industry-specific marketing and business development teams.
“I was part of the team created to better understand the construction equipment industry and so, together with several of my colleagues, I joined the CEA,” he recalls. “From the outset, I was impressed with the level of market intelligence data available to CEA members. When I was offered the opportunity to join the CEA and to be a part of that information gathering and dissemination process, I jumped at the chance.”
A keen fell runner, Lyons sees his role as a small part of a much wider initiative to enhance member value and to deliver greater depth of information. “The CEA already does a huge number of things very well. Their stance on skills and training, sustainability and exports is admirable, and the networking opportunities they provide are unparalleled,” Lyons continues. “My job will be to use my analytical skills to gather market information – demand levels and forecasts – and to provide that information to members in a readily-available, easy-to-understand format.”
CEA chief executive officer Rob Oliver is delighted at Paul Lyons’ appointment. “As someone that was required to gather and analyse information for Tata Steel, Paul brings with him a unique insight into how market intelligence data should be gathered, collated and presented,” Oliver concludes. “His knowledge, drive and enthusiasm will be of huge benefit to the CEA in general and to members in particular.”
