Portland Cement Association has announced a new association name and slogan, marking a new chapter in its long history.
The organisation will be changing its name to the American Cement Association (ACA) with a new slogan: Sustainable Cement for Resilient Concrete. The announcement was made at the 67th IEEE-IAS/PCA Cement Conference with the new brand identity to be effective from June.
“The most important reason for the name change is that in recent years, U.S. cement manufacturers have expanded the types of materials they produce beyond portland cement, working to develop more lower-emission cements in an effort to decarbonize the industry and increase domestic cement manufacturing capacity,” ACA president and chief executive officer Mike Ireland said.
“The name ‘Portland Cement Association’ no longer accurately reflects the modern mindset of today’s manufacturers, or the materials they currently produce.”
According to the organisation, the name change reflects the changing ways cement products are made in the US market. Data shows that lower-emissions cement now accounts for more than 60 per cent of total cement consumed in the US.
In addition, the Departments of Transportation in all 50 states approved the use of Portland-limestone cement last year in an effort to reduce the carbon footprint of US projects.
“The slogan summarises the industry’s commitment to staying the course with our Roadmap to Carbon Neutrality,” ACA board vice chair Monica Manolas said.
“We continue to focus on developing new technologies and products to achieve not only net zero by 2050 but also to increase the capacity of American cement manufacturing to meet demand.”
