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Home News Rokbak appoints Idromac as Italy dealer

Rokbak appoints Idromac as Italy dealer

by Liam Mcloughlin
December 12, 2025
in Europe, News
Reading Time: 4 mins read
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Rokbak

Idromac toured Rokbak’s Motherwell factory as the heavy equipment dealer prepares to bring Rokbak articulated haulers to customers throughout Italy. Image: Rokbak

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Articulated dump truck manufacturer Rokbak has partnered with Idromac as its official dealer in Italy.

Scotland-based Rokbak says the appointment means it is ready to meet rising ADT demand across the country with proven, dependable articulated haulers and strong aftersales support.

Idromac toured Rokbak’s Motherwell factory as the heavy equipment dealer prepares to bring Rokbak articulated haulers to customers throughout Italy.

Led by CEO and founder Francesco Casillo, Idromac recognised that Italy’s changing job site requirements created a clear need to introduce a premium articulated hauler brand to its offering. The company has long specialised in heavy equipment and adding proven ADTs to its portfolio represented a natural step.

“Construction transport in Italy is changing rapidly,” says Casillo. “Dump trucks are no longer confined to quarries, they are playing a decisive role in roadwork and earthmoving operations across the country.

“To keep pace with this market evolution, we needed a proven, reliable articulated hauler brand that aligned with our values and ambitions. Rokbak matched our vision perfectly.”

Rokbak has desinged its RA30 and RA40 haulers for demanding conditions, offering durability, operator comfort and low total cost of ownership, which are key advantages for Italy’s varied terrain and work environments.

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Through this new agreement, Idromac will be able to further support the extraction, roadbuilding and earthmoving sectors across the country, with strong early interest expected in Tuscany, where quarry activity is high.

Aftersales support will be a central part of Idromac’s approach. The company will train a group of dedicated technicians specifically for Rokbak equipment, enhancing its already robust in-house technical capabilities. Idromac’s spare parts platform in Tuscany will be expanded to include a new Rokbak-focused department. Working closely with Rokbak, Idromac will stock the most frequently required components in Italy. Italian customers will benefit from Rokbak’s strong parts infrastructure, including a 40,000-item warehouse. Express shipments from Scotland ensure rapid delivery.

“One of the main concerns we hear from customers is delivery and waiting times for spare parts,” Casillo explains. “You cannot sell a truck without guaranteeing support. With Rokbak, we can confidently answer: ‘We have the spare part!’ This ensures the high-quality aftersales service that Idromac is known for.

“Rokbak completes our product offering and allows us to reach customers we previously could not serve.”

The agreement arrives at a pivotal moment for the Italian construction and earthmoving industries. Demand for articulated dump trucks has risen steadily since 2021, increasing by around 10% annually. The expectation is that more than 100 units will have been sold nationwide by the end of 2025. This shift reflects the growing importance of dumpers not only in quarries but also in roadbuilding, infrastructure and large earthworks.

Idromac and Rokbak say they have formed a long-term agreement based on shared objectives and continuous communication. To build visibility for the partnership across Italy, Idromac will bring an RA30 truck to SaMoTer Veronafiere in May 2026, the country’s most important heavy machinery exhibition. The company will also carry out field tests with demo trucks at customer sites.

In addition, Italian customers will be invited to visit the Rokbak factory in Motherwell, Scotland, to experience the brand’s manufacturing quality and meet the team behind the trucks.

“Inviting customers to our factory is an essential part of showing exactly what stands behind the Rokbak name, both in terms of engineering and people,” says Paul Culliford, regional sales manager EMEA. “When customers see the manufacturing process up close and meet the team, they get to understand the depth of expertise and the craftsmanship that goes into every hauler. It builds confidence, strengthens relationships and allows customers to appreciate the pride and precision that define our trucks. These visits make the connection between the product and the people who build it, and that connection is incredibly powerful.”

Idromac and Rokbak will build visibility for the partnership through tradeshow events and demonstration trucks.

“This partnership is built for the long term,” Casillo says. “Rokbak and Idromac will work together, combining strengths to secure our place in the Italian market. The opportunities are significant, and we intend to seize them.”

Rokbak managing director Paul Douglas and Idromac CEO and founder Francesco Casillo. Image: Rokbak

Rokbak shares this sense of alignment and sees Italy as a key market for its RA30 and RA40 haulers, which prioritise ease of use, simplicity and reliability.

“Idromac is a fantastic partner for Rokbak,” says Culliford. “Casillo and his team have a deep understanding of the Italian market and a strong commitment to customer support. Their experience, energy and local presence make them the ideal representative for our articulated haulers, and we are excited to work together to bring Rokbak to more customers across Italy.”

“Leonardo da Vinci’s oft-cited maxim, ‘la semplicità è l’ultima sofisticazione’ (simplicity is the ultimate sophistication), endures, and Rokbak stands prepared to build on that legacy with the assistance of Idromac.”

“The market is evolving, and we will evolve with it,” Casillo concludes. “With Rokbak, we are ready to meet the future needs of Italian customers.”

Tags: Hauling & ExcavationLoading, Hauling & Excavation

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