Rokbak will use the AED Summit in North America to fuel its growth in the key market for the articulated hauler manufacturer.
The company has revealed its plans for the summit which include meeting new and existing dealers and looking at ways to expand the presence of its articulated dump trucks in North America.
The Florida-based event is set to take place later this month. It is organised by the Associated Equipment Distributors (AED), an international trade association representing companies involved in the distribution, rental and support of equipment across construction, quarrying, mining and other industrial applications.
The company plans to use the summit to meet directly with key dealers who make up a significant portion of the AED membership base.
“The AED Summit provides a fantastic opportunity for us to strengthen relationships with our North American dealer network, gather their valuable feedback from the market and collaborate on strategies to achieve our shared goals,” said Robert Franklin, director of sales for the Americas at Rokbak.
Rokbak has extended the meeting invitation to new and existing dealers across the three-day event from January 15-17.
“Over the last few years, Rokbak has established a solid dealer footprint in states such as Texas, the Carolinas and Florida, where our robust and versatile RA30 and RA40 ADTs are ideally suited to the many housing, infrastructure and energy projects,” Franklin said.
“As we move into 2025, we also see significant opportunities to support the housebuilding and aggregates sectors in the central and northwestern regions of the USA and so we’re actively recruiting for new dealers in those areas too.”
The company has also set out to attend various conferences across the event in between its dealer meetings. Frankin said this would help ensure that Rokbak remains aligned with dealer and customer priorities in North America.
“We are optimistic about 2025,” Franklin said.
“While we acknowledge there may be challenges ahead, infrastructure investments are expected to continue, inflation is showing signs of slowing down and the overall industry mood is positive.
“From Rokbak’s perspective, we have a strong product line-up, strong dealer partnerships and a shared commitment that positions us to deliver success for even more customers across North America this year.”
