Rokbak is bringing a pair of its haulers and a strong team to CONEXPO-CON/AGG 2023 in Las Vegas (14-18 March) to show exactly how the brand has become a major mover in both the US and global markets.
The Scottish articulated hauler manufacturer is making its North American tradeshow debut with its RA30 and RA40 machines.
“We cannot wait to give the RA30 and RA40 pride of place on our stand,” says Paul Douglas, managing director of Rokbak. “We’re looking forward to getting as many attendees interacting with what we’ve got lined up as possible, as well as introducing people to our knowledgeable team who are keen to show off our robust and hardworking haulers.”
“Rokbak is seeing huge demand for its RA30 and RA40 articulated haulers in the US,” says Robert Franklin, Rokbak’s director of sales – Americas. “The US is leading articulated hauler demand globally with huge infrastructure spend. There is a lot of construction activity at the moment around house and road building, so we are keen to meet with customers and potential customers at CONEXPO and discuss how the RA30 and RA40 can help with these projects.”
Rokbak will be showcasing its haulers and aftermarket offer alongside fellow Volvo Group companies Volvo Construction Equipment and Volvo Penta.
With sustainability in mind, the Rokbak event booth materials are all recycled or reusable. Two 40ft customised shipping containers, adorned in the recognisable Rokbak aesthetic, will be used for meeting rooms and product information displays. Following the event, these will be shipped back to Motherwell for reuse at future events.
It was to the USA that Rokbak’s first sand-coloured machines were delivered following therebrand in September 2021, witha pair of RA30s sold to earthmoving, utility and clearing company Linco Construction of Houston, Texas, viaEaston Sales and Rentals, to assist with earthworks, underground utility and clearing work. Most US dealers went on to confirm orders within the first few months.
For more information on Rokbak at CONEXPO, visit the Rokbak CONEXPO web pagehere.
Rokbak will be at Booth F8926 during the show at the Las Vegas Convention Center.
