With dealer support from Griset Matériel and a live machine demonstration, Rokbak is strengthening its presence in France’s key construction hub by once again participating in the country’s premier construction machinery roadshow, Le Dig Tour, in Lyon, 25-26 September.
Rokbak and Griset Matériel, its regional dealer, will bring a fully operational RA30 articulated hauler, which has a 28-tonne maximum payload and a 17.5m3 heaped capacity, to the event.
The unit will be available for customer demos, allowing operators to get hands-on experience with the truck’s performance and handling.
“After taking part in several Le Dig Tour events last year, we’re excited to make our debut at the Lyon stage this time and are putting special focus on being there,” says Paul Culliford, Rokbak regional sales manager EMEA. “Le Dig Tour Lyon is a critical opportunity to connect with contractors and build new relationships, following our successful tour debut in 2024.”
Rokbak says it remains confident in the long-term potential of the region and expects to strengthen its local position.
The RA30 on display will remain temporarily in the Lyon area after the show to support further dealer-led demonstrations. “Equipment demonstrations are essential to how we build relationships at Rokbak,” adds Culliford. “We give potential customers the confidence to see exactly how our trucks will fit into their operations.”
“Rokbak is becoming a well-recognised brand in France, and we’re excited to help demonstrate the RA30’s capabilities at such a prestigious event as Le Dig Tour,” explains Griset Matériel’s general director, Roland Griset. “Our customers are looking for robust, reliable machines that are simple to operate and maintain, and the RA30 delivers on all fronts. Seeing it in action is the best way to prove that.”
Rokbak’s Le Dig Tour team in Lyon – Paul Culliford, customer support manager, Thomas Schmitt and new product manager Graeme Blake – will be on-site throughout the event, engaging with attendees and showcasing the RA30’s robust capabilities.
The event also provides a timely platform to explore regional infrastructure projects such as the ongoing Lyon-Turin tunnel, one of Europe’s most ambitious rail links, currently under construction and due for completion by 2032.
“It’s a beautiful part of France, but also an area with strategic importance,” says Culliford. “We’re here to show that Rokbak is committed to the French market, whatever the challenge.”
