SDLG (Shandong Lingong Construction Machinery) has opened its new East African regional hub at its LGQH subsidiary’s offices in Dar es Salaam, Tanzania, and has shipped 300 units of its construction equipment to Africa under a new innovative Manufacturer-Partner Joint Go-Global (MPJGG) export model.
The Chinese off-highway machinery manufacturer has shipped its first large batch of machines under the MPJGG to Tanzania, Kenya, Nigeria, Zimbabwe, and other African countries. The consignment includes excavators, wheeled loaders, road rollers, and motor graders—products tailored to meet Africa’s diverse needs in cross-border highways, rail networks, ports, and mining development.
The shipped machines are being deployed in key projects such as Kenya’s Africa Infrastructure Development Plan, injecting powerful ‘Made in China’ momentum into local construction.
According to SDLG officials, the milestone not only highlights the company’s deepening footprint in Africa but also signals the scaled rollout of its innovative ‘Manufacturer-Partner Joint Go-Global’ model, marking a significant step forward in SDLG’s global strategy.
“Africa is an essential and highly promising part of SDLG’s global strategic map. The successful shipment of 300 machines, especially under the innovative ‘Manufacturer-Partner Joint Go-Global’ model powered by LGQH, marks a critical step in deepening our African presence,” said Song Xiaoying, Executive Deputy General Manager of SDLG.
The launch of the East Africa Regional Centre marks a significant milestone in bringing this model to life on the continent. The successful dispatch of 300 machines is a compelling validation of its feasibility.
“Looking ahead, we will accelerate our network expansion in Africa, strengthen the development of local service teams, and transform LGQH into a regional hub that integrates operations, service, and innovation—ensuring our customers receive timely, professional, and dependable support.”
Faced with a booming African construction machinery market—growing at an annual rate of over 10 per cent—SDLG is seizing a historic opportunity with precision and ambition.
The continent’s population of nearly 1.4 billion is fueling surging demand for infrastructure, mining development, and equipment upgrades, offering vast opportunities for construction machinery manufacturers.
Backed by the Belt and Road Initiative and the Forum on China-Africa Cooperation action plans, SDLG is accelerating its global strategy.
The establishment of the LGQH – East Africa Regional Centre, Xiaoying said, is a tangible example of this innovative channel development approach. “It serves as a key pillar for our localised operations and a bridgehead for delivering on our core philosophy: ‘Customer First, Quality Foremost’.
The official stated that through the strong alliance and sincere collaboration between SDLG and its partners, the company will continuously provide African customers with high-quality products that satisfy full-lifecycle solutions.
“At its core, this model is about deeply integrating and synergising our strengths. LGQH leverages SDLG’s powerful product portfolio, cutting-edge R&D, and robust industrial chain, while our partners contribute local resources, market insights, and service capabilities,” said Wang Jiangang, chairman of LGQH company, while elaborating on the essence of the Manufacturer-Partner Joint Go-Global model and its local implementation across Africa.
The chairman said through the manufacture-Partner Go-Global model, they have built a highly efficient operational system—with forward-positioned warehouses to shorten delivery cycles and local teams providing close-knit, responsive support.
Against the backdrop of a rapidly evolving global economic landscape, this shipment of 300 machines is far more than a routine export. It represents a bold new pathway for Chinese high-end equipment to enter international markets.
SDLG is embedding localisation into its DNA by establishing regional centres, building local teams, and deploying forward-positioned warehouses—enabling a strategic leap from simply exporting products to cultivating an integrated operational ecosystem.
The company officials noted that the manufacturer model is reconfiguring the value chain through close manufacturer-partner collaboration, combining strengths in R&D, manufacturing, channel development, and service delivery to forge a distinct and sustainable competitive edge.
The model will bring down costs and improve efficiency in African infrastructure development, create employment opportunities, and contribute to long-term sustainability—demonstrating how economic value and social responsibility can be achieved in tandem.
The officials said the delivery of equipment to Africa is more than a celebration of fulfilled orders but a clear statement of SDLG’s strategic vision for Africa and beyond. “As the roar of SDLG equipment begins to echo across the African continent, the SDLG Model is steadily taking root—leaving solid footprints along the Belt and Road and offering a replicable example of how Chinese manufacturing can evolve and expand on the global stage.”
