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Volvo launches Used Equipment App

First publishedin Aggregates Business Europe & International
2014 September October
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Volvo CE’s new used equipment App
Volvo CE's sales region EMEA (Europe/Middle East/ Africa) has launched a new used equipment App
Volvo Construction Equipment sales region EMEA (Europe/Middle East/ Africa) has launched an App designed to give customers instant and easy access to the entire stock of Volvo used equipment in the region via their Apple smartphone or tablet.

The App is available for free download from the AppStore and also contains contact details (email or phone) in respect of each unit, and features a full dealer locator search function for participating Volvo CE used equipment dealers in the EMEA geographies and a specific Volvo Approved Used search function.

“We know that more and more customers are searching for used equipment by way of mobile devices. Up to 40% of current searches for used equipment are via mobile devices so this App puts Volvo CE and our dealers in a prime position to meet this need in relation to used equipment,” says Nick Rose, rental and remarketing director for Volvo CE sales region EMEA. It is envisaged the App will widen the used equipment customer base and significantly increase the number of product card views.

“The introduction of the App will fundamentally change the way in which customers search for and purchase used equipment,” says Rose.

“Via the App, customers will be able to contact the specific dealer holding the equipment remotely. As they will be dealing directly with the dealer they will also potentially have access to other dealer offerings such as finance or even warranties.”

Accessible in 25 languages, the App provides instant access to the live database of used equipment, both Volvo and non-Volvo, available through the participating Volvo dealer network in the EMEA geographies.

While the initial launch is for Apple devices an android version will also be released shortly, which means users of other smartphones and tablets will also be able to access this mobile solution.

“There is no question, the development and implementation of this App and the subsequent Android equivalent will attract more customers to Volvo dealers in Sales Region EMEA. Furthermore, I believe this development will enable our dealers to be more effective and competitive when it comes to the used equipment offering.”

The App can be found in the AppStore under Volvo Used Equipment.

Companies in this article

Volvo CE
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