In March 2026 the Serbian government announced Serbia 2035, an ambitious plan to invest Eur48bn in infrastructure, energy and urbanization.
As a result, the nation’s construction industry is set for strong growth, and since the plan prioritizes sustainable construction, building materials company Holcim says it is well positioned to support its customers in this dynamic and attractive market.
Dimitrije Knjeginjić, CEO of Holcim Serbia, adds his team is making NextGen Growth 2030 a reality, as they help build the infrastructure, industry and buildings of the future – meeting increased customer demand for Holcim’s sustainable offering.
He comments: “As sustainability drives profitable growth, half of cement and concrete sales in Serbia now come from ECOPlanet and ECOPact – our sustainable offering, and we’ve officially certified our bulk cement using Environmental Product Declarations (EPDs), to verify its sustainability credentials.
“We’re also investing both organically and strengthening our portfolio in Serbia through value-accretive M&A. For example, in 2025 we acquired Tribex, a market leader that will further accelerate our growth in aggregates, while complementing our cement and concrete operations.”
Knjeginjić says that Holcim Serbia continues to support the country’s most ambitious infrastructure projects with its sustainable building solutions, for construction projects linked to EXPO 2027 Belgrade, as well as the new National Stadium and the Belgrade Metro.
“At Holcim Serbia, we’re investing in advanced technologies, energy efficiency and circular construction, while strengthening economic resilience at the local level. Sustainability is a means of creating value for all our stakeholders.”
He adds: “We’re constantly upgrading our facilities with state-of-the-art solutions to further drive circularity, as well as building new ones.
“For example, our Technology Park near Belgrade will be a state-of-the-art grinding and mixing station to reuse and produce building materials for Serbia’s roads, bridges and houses of the future. This new facility will recycle and use regional fly ash, gypsum and slag, enabling the responsible reuse of materials that are currently now sent to landfill.
“Through circular construction we’re replacing clinker – created through an energy-intensive process whereby limestone is superheated with clay – in cement with recycled inputs such as fly ash and slag, as well as construction demolition materials and innovative and natural substitutes.”
In 2026, Holcim Serbia began recycling CDM into new, high-value building solutions, and thanks to its ECOCycle technology, Holcim says it is the first company in Serbia to introduce cement formulated with construction demolition materials (CDM).
“By building cities from cities, we’re reducing emissions, saving valuable primary materials and minimizing waste, while sustainability drives profitable growth,” says Knjeginjić.
“In our operations, Holcim Serbia is also reducing the amount of industrial and municipal waste that is sent to landfill, by using it to scale solutions that provide us with alternative fuels.”
