Leading international equipment services specialist Zero48 is Terex Construction’s first dealer in West Africa. The move is said to further strengthen Terex Construction’s global dealer network and to meet customer needs in the region. Zero48, through its subsidiary company, IBS, will distribute Terex construction equipment in Guinea and will initially focus on selling Terex articulated and rigid trucks, and other construction products, with a plan to distribute more of the Terex range in the future. With G
Leading international equipment services specialist Zero48 is Terex Construction’s first dealer in West Africa.
The move is said to further strengthen Terex Construction’s global dealer network and to meet customer needs in the region.
Zero48, through its subsidiary company, IBS, will distribute Terex construction equipment in Guinea and will initially focus on selling Terex articulated and rigid trucks, and other construction products, with a plan to distribute more of the Terex range in the future.
With Guinea’s economy largely dependent on agriculture and mineral production, the new relationship between Zero48 and Terex Construction “will be ideal to meet the demands for trucks in the mining industry and for construction machines to develop new infrastructures.”
Zero48, through IBS, can also provide aftermarket support for the Terex trucks when they are out in the field, in addition to equipment monitoring solutions.
“Zero48 is a company that prides itself on its local knowledge and continued development of the communities in which it operates, and this made it the obvious choice when we looked to appoint a new dealer,” says Manuel Leal, Terex sales director for North-West Africa.
“Guinea is a fast-growing market, therefore, we are pleased to form a relationship with a company that has experience in delivering major construction initiatives in the region.”
Zero48’s president, Paolo Allen Bosco, commented: “We’re delighted to be working with Terex. It was important for us to find an organisation that is forward-thinking and has faith in emerging markets such as Guinea, and in Terex we found that.
“Key to Zero48’s philosophy is promoting sustainability and leaving a legacy in the areas in which we operate. Terex also has a similar ethos which will complement ours perfectly. At our new office, which is currently being developed, we aim to employ predominately local people and we will help develop skill-sets they will have for life, such as machinery operation.”
