Crushing, screening and conveying equipment manufacturer Terex Finlay is rebranding globally as ‘Finlay’ including a new logo, slogan and a new house style for its marketing collateral.
The Northern Irish company says the rebranding is to update and refresh its image based on its traditional core values and future strategies.
Global business line director Matt Dickson said that the rebrand is part of an on-going drive for improvement, growth and innovation across the business.
“Our founder, John Finlay pioneered the concept of mobile screening equipment and his name has been iconic in the industry with a reputation built upon reliability and performance for over 65 years,” Dickson added. “In the past decade we have implemented an aggressive growth strategy focused on the delivery of the most comprehensive range of tracked equipment on the market today along with the infrastructure to support the machines globally.”
Dickson said that Finlay already offers an extensive array of machines utilising hybrid technology and in the coming years the company will further develop hybrid and electric powered equipment through its product road map based on the ‘voice of customer’ feedback that it has received.
The new slogan ‘Strong Heritage, Strong Future’ is designed to reflect on the strength and depth of the company’s heritage, and the attributes of its products such as innovation, performance and reliability, complimented by the service and support associated with its dealer network.
Neil McIlwaine, business development and marketing director, commented: “The rebrand will include a full suite of internal and external marketing material, refreshed social media and digital channels, integrated into a modernised and refreshed website. The new identity has been purposefully designed to be adaptable across both traditional, and new digital communication platforms. We are well placed for the future, focused on continuing our growth and strengthening our brand.”
