During a well-attended press conference at this year’s AGG-1/World of Asphalt in St Louis, Missouri, Terex Materials Processing’s (Terex MP) senior management team discussed exciting North American market plans for two of its newest brands, MAGNA and Marco, its growing customer support offer in the key regional market, and the global importance of its expanded digital solutions range.
Terex MP President Kieran Hegarty was busy in the days leading up to this year’s AGG1/World of Asphalt (25-27 March, 2025), visiting the Marco business unit in Springfield, Missouri.
Acquired in 2023, Terex MP is investing heavily in developing the bulk materials handling conveyor business, including its 100,000 square-foot factory and offices on a current 15-acre site in Mount Vernon, just over 30 miles west of Springfield.
In a notable development, Marco recently unveiled a Missouri-manufactured, 150-foot telescopic conveyor designed for North American customers. As Hegarty explained, this is a new area for Marco, which has predominantly focused on bulk handling solutions for the concrete industry, feeding concrete batching plants.
“We bought Marco knowing we wanted to get into the telescopic conveyor market. While telescopic conveyors are commonly used in the aggregates industry, many also serve as standalone conveyors, feeding ships and barges. They may be conveying not just aggregates, but fertilisers and other agricultural goods. We will also look to leverage Marco’s strength in the concrete batching segment to widen our customer base for telescopics.
“It’s also a big advantage that the Marco factory is specifically designed for conveyor manufacturing, including big telescopic conveyors. While we build conveyors at our Northern Ireland and India facilities, you have to break them down and containerise them before shipping to customers, which is less cost-effective.”
Hegarty was joined at Terex MP’s AGG1/World of Asphalt 2026 press conference by Simon Meester, Terex’s President and CEO, and Pat Brian, Terex MP’s Vice President, Aggregates.
The exhibition was an ideal showcase for Terex MP’s MAGNA brand, launched last year to address the demands of large-scale operations in quarrying, mining, construction and recycling industries.
Under the strapline Made for More, MAGNA is building on Terex MP’s legacy of high-quality, compact, and mid-sized equipment solutions from brands including Powerscreen, Finlay, and EvoQuip. With MAGNA’s range of robust, high-capacity machinery, tailored to meet the needs of customers requiring larger output and volumes, the business is further enhancing its offerings.
“MAGNA is starting to get healthy traction,” said Hegarty. “On the stand here is a model of a MAGNA ultra-large jaw crusher that will be showcased at the open day.
“Within the aggregates space, you serve everyone from contractors to small sand and gravel companies, to large quarry companies and multinationals with super quarries.. While we have served all these segments over the years, this is the first time we have designed an offering tailored particularly for larger output customers.
“The industry direction of travel in crushing and screening is towards mobile plants.”
“The inflexion point of where you put in a stationary plant instead of a mobile plant is changing as mobile plant production volumes have got bigger,” said Brian. “There’s also a speed element to this, as a customer wanting to put in a stationary plant might have to wait three or four years to get their operating permits. With a MAGNA mobile setup, they could be producing material in days.”
“Twenty years ago, a mobile plant that could produce 200 tonnes an hour can now produce 1500 tonnes an hour,” said Hegarty. Citing the MAGNA jaw crusher model on show at the exhibition as an example, he continues: “We have mobile plants that can be split into three parts, like a transformer, enabling it to be transported from site to site and set up and operational in six hours.
“If you’ve invested significantly in a stationary crushing and screening plant setup for your quarry, you need to be in the same place for 20 years to get a decent return on your investment.”
Brian said that while MAGNA has some original models in its range, others, such as horizontal screens, have been adapted from larger Powerscreen and Finlay crushers and screeners. A comprehensive research and development programme will, in time, create a full original MAGNA range lineup, said the Terex MP VP of Aggregates. “It’s a similar approach to what we took with EvoQuip, which drew on the smaller Powerscreen and Finlay plants. We plan to add five new MAGNA plants to our range over the next three years.
“MAGNA won’t always fit all our traditional dealers, and we need to make sure we have the right distribution strategy. Which are the dealers capable of servicing equipment of this size?”
Hegarty noted that MAGNA will enable Terex MP to expand into new market areas. “Machines of this size could be for customers producing, say, iron ore in Australia, or mining customers in Africa and Central Asia. We don’t typically operate in fixed mining markets, but MAGNA plants are well-suited for surface mining operations.
“We will be launching a very large MAGNA mobile screen in the next year or so to match up with the very large capacities that MAGNA crushers can process.”
“While we see North America as a key market for MAGNA, we still expect around half of our business to come from elsewhere,” added Brian.
Brian highlighted that just before AGG1/World of Asphalt 2025, MAGNA signed an agreement with GIPO, the Swiss manufacturer of high-quality mobile crushing and processing plants for the quarry, mining, recycling and non-metallic mineral industries, allowing MAGNA to market, sell and support GIPO tracked impact crushers and roller grizzly screens in selected markets, filling a key product gap for the new Terex MP brand.
“That was a relationship essentially formed at Hillhead [2024 exhibition]. GIPO has an exceptional reputation, primarily in Europe, for producing high-quality, large, tracked impactor crushers. MAGNA doesn’t have a tracked impactor crusher of that size, and we noted the massive customer loyalty that GIPO generates. This co-branding enhances our product offer and gives GIPO greater access to the North American market through the Terex MP dealer network.”
A month after AGG1/World of Asphalt, MAGNA had its first big open house event in North America in Nashville, Tennessee. With over 100 attendees, the event on April 29-30, 2025, showcased a working demonstration of a full fleet of MAGNA equipment by Park City Stone, a Kentucky-based Powerscreen Crushing and Screening customer. Terex Financial Services supported the acquisition of the impressive lineup, and the event showcased the strategic alignment between customer needs, distributor support, and tailored financing.
At AGG-1/World of Asphalt, Terex MP was also promoting its multi-brand digital solutions, which focus on solving real problems and driving business value for customers.
One of the newest support solutions offered by Terex MP is the use of Terex Connect. This tool allows Terex technicians to ‘virtually view’ on-site issues through live video and interact with AR annotations, providing faster, more accurate diagnostics without needing to send an engineer on-site. This technology was utilised earlier this year to resolve a complex wiring issue on a machine in Italy from a Terex helpdesk in Northern Ireland, demonstrating the effectiveness of remote support and real-time troubleshooting.
With over 15,000 connected assets across 145 countries, the MyTerex Customer Fleet App offers customers mobile access to machine information, notifications, and performance dashboards. The app also brings users closer to the Terex MP parts team and services.
Ask Terex further strengthens service and support. Launched in Q4 2024, the multilingual AI platform is expertly trained on Terex documentation and data and designed to deliver intelligent, rapid responses to customer and product support inquiries. Ask Terex searches Terex MP equipment manuals and provides solutions to questions in an average of just seven seconds.
Available 24/7 and accessible through the Dealer Portal on a PC or laptop, as well as via a dedicated mobile app, Ask Terex ensures support is available immediately, wherever customers need it.
Terex distributors can purchase annual subscription licenses to Ask Terex through Terex Parts and Solutions, with options available in bundles of 3 (ASKTEREX3), 5 (ASKTEREX5), 10 (ASKTEREX10), or 15 (ASKTEREX15).
“We are making significant investments across our digital portfolio, which are primarily focused on customer support,” stressed Hegarty.
“Ask Terex is multilingual and super quick. Someone in Japan can ask a question in Japanese and receive a rapid response. It works in pretty much any language,” adds Brian. “As well as being a great tool for our dealers and customers, we see this as one of the ways we can monetise our digital offering.
“I don’t think it removes the need for our dealers and customers to have good, strong support from humans, but it’s a great supplementary support. What our dealers say is that it will get customers from first to second base very quickly. The next step for us is connecting all these digital tools to make the customer experience much simpler.”
Leveraging the Terex MP brand machine telematics is the Terex Connected Dealer Inventory (CDI) system, which uses telemetry data to predict the parts required for upcoming service intervals. This automated system enables Terex MP distributors to maintain optimal inventory levels, ensuring that customers receive the correct parts when they need them. The CDI tool is also integrated with a ‘Parts Finder’ tool that enables distributors to easily locate and request stock across different locations, significantly speeding up repairs and minimising downtime.
Other support tools offered by Terex MP brands include the Terex eCommerce platform, which allows customers to order parts while accessing up-to-date parts manuals. Users can search for parts by machine model, serial number, or through a visual search, where they can capture or upload an image from their device.
During the hour-long press conference, Brian explained how Terex MP has supplemented its digital customer support by opening a new, state-of-the-art Parts facility in Louisville, Kentucky. Operational since the end of last year, the 134,000-square-foot warehouse has consolidated parts for Terex MP brands under one roof, thereby improving operational efficiency and reducing transportation costs. Equipped with the latest technology, including an automated parts picking system and a parts photo booth, the facility adheres to the best practices established at the Terex Global Parts Distribution Centre in Northern Ireland, ensuring improved parts availability and quicker response times for customers across North America.
“It’s replicating the Global Parts Distribution Centre in Northern Ireland, but three times the size,” emphasised Brian. “It’s a key part of how we’re illustrating — not just telling — our support for customers in North America.”
Commenting on Terex MP’s global market trading, Hegarty says: “It’s been tough, particularly in Europe. You’ve some of the biggest country markets, such as Germany, the UK, and France, that have seen reduced demand. A significant correlation for our business is with general construction, so the substantial infrastructure and factory spending in the U.S. over the last two years has been particularly beneficial to us in this market. Whatever happens under President [Donald] Trump, America still needs money spent on its infrastructure.”
“You look around in St Louis, the city we’re in, and it still needs aggregates to support its modernisation,” added Brian. “All cities in Western economies have highways and buildings that are crumbling. We always need to rebuild, and Terex is well placed to benefit and offer real value to its customers”
