LiuGong Dressta Machinery has appointed Tolga Ural as regional sales manager for Africa and Middle East. Ural joins Dressta off the back of over 10 years in sales, marketing and business development roles in the agricultural and construction equipment industry. This experience was preceded by his graduation from Western Illinois University with a Bachelor’s degree in marketing management. Most recently, Ural worked with an emphasis on dealer and key account management and strategic sales for CNH Indus
LiuGong Dressta Machinery has appointed Tolga Ural as regional sales manager for Africa and Middle East.
Ural joins Dressta off the back of over 10 years in sales, marketing and business development roles in the agricultural and construction equipment industry. This experience was preceded by his graduation from Western Illinois University with a Bachelor’s degree in marketing management.
Most recently, Ural worked with an emphasis on dealer and key account management and strategic sales for CNH Industrial in Africa and the Middle East. Here, he helped to establish and maintain long-term relationships within individual countries within the regions, including with government officials, ministries and United Nations representatives, gaining an in-depth insight into varying national needs along the way.
Additionally, Ural brings to Dressta his expertise in dealer network development across the globe, creating new channels and appointing new dealers. He has participated in agricultural development programmes for Africa, and has a track record of successful brand implementations across the continent.
“I am excited to have joined Dressta simply because of the aggressive growth plan that the company has,” said Ural. “There are so many opportunities and places to go, and the potential is there for Dressta to become a key player globally. Dressta is a hungry brand that can change the construction industry for the better within the next couple of years.
“It is with great pleasure that we welcome Tolga to the Dressta team,” said Howard Dale, Dressta vice president of global sales. “Tolga is vastly experienced within the agricultural and construction equipment industry and his contributions will be vital in further establishing Dressta’s presence in the prosperous African and Middle Eastern markets.”
