Schramm becomes Powered by Epiroc

Epiroc has announced the next chapter in the ongoing Schramm integration. On December 7, 2023, Schramm incorporated the 'Powered by Epiroc' moniker in its logotype. The new logotype retains the original colours and symbols to maintain a strong connection with the original brand. A gradual implementation of the new logotype will occur internally and externally heading into 2024.
Breaking, Drilling & Blasting / December 11, 2023
By Guy Woodford
Schramm now incorporates the 'Powered by Epiroc' moniker in its logotype. Pic: Epiroc

The rebranding highlights the progress made in the Schramm integration, coming six months after Epiroc acquired key Schramm assets, including AirDrill hammers & bits, and following a series of strategic moves to facilitate the integration.

Schramm sign
The new 'Schramm Powered by Epiroc' logotype retains the original colours and symbols to maintain a strong connection with the original brand. Pic: Epiroc

Brian Doffing, Global Vice President, OreBody Solutions, says, “Schramm Powered by Epiroc is a bold statement to emphasise that first, we believe in Schramm, and second, we see the strategic value of Reverse Circulation for mineral exploration. Schramm and AirDrill products enable the collection of ore body data in a highly efficient manner. The quality of the portfolio is evident, and we have assembled an excellent leadership team to usher in this new era.” 

 

The integration grows the Epiroc RC product offering and leverages the Schramm position to gain an increasing portion of the Australian market.

“We’re very excited to be Powered by Epiroc. It expands the availability of our products to 70 countries, enabling us to provide increased support to our customers worldwide.” says Craig Mayman, Global Business Development and Acting General Manager, Schramm.

 

The launch of the Schramm Powered by Epiroc is said by Epiroc to be an exciting moment for the surface drilling industry. It underscores the value of the Schramm brand and demonstrates Epiroc’s commitment to providing the best reverse circulation products in the industry.

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