Vermeer Southwest CEO Kyle Pieratt will continue his role in the newly named company. The dealership will be based in Chandler, Arizona, with branch locations in Tuscon, Las Vegas (Nevada), Albuquerque (New Mexico), El Paso (Texas), Salt Lake City (Utah), Boise (Idaho), Billings (Montana) and Spokane (Washington).
Vermeer Rocky Mountain was previously owned by Berry Roberts, who led the organisation through its second generation of Roberts family leadership. Roberts will serve as an advisor for the company with key Vermeer Rocky Mountain customers as he transitions into retirement.
Pieratt says: “We want to thank Berry and his family for the legacy they built in the Rocky Mountain region, and we look forward to continuing to build on this foundation. Combining forces in a larger geographic region creates numerous opportunities for us to grow in how we serve our customers. With our new scale comes the ability to make strategic investments to better provide our customers with the equipment they need, when and where they need support, while seamlessly delivering the Vermeer brand promise built on our core value of customer service.”
Vermeer president Jason Andringa says: “As these two storied dealerships come together under a common vision to serve Vermeer customers across the Mountain West region, we see nothing but success ahead for the dealership, the team and the customers who count on them.”