Thirty 53-tonne excavators and fifty large wheeled loaders will be supplied to two Saudi Arabian construction companies and used for the NEOM project.
With the NEOM city project in progress, demand for large construction equipment has increased. To meet this demand, HD Hyundai Infracore has implemented individual strategies, such as active sales through its Dubai office and new dealership openings near NEOM city with additional service personnel, to ensure these latest deals are secured.
Including recent orders, HD Hyundai Infracore has recorded 846 units for ‘Excavator, Wheeled Loader, and ADT’ sales in Saudi Arabia, a 51.6% increase compared to the 558 units sold YoY.
Brazil also ordered 51 DEVELON excavators to meet its public infrastructure investment demand. Among the orders, twenty-two large excavators (80 tonnes and 53 tonnes) will be used for the railway construction project in Mato Grosso, and 29 14-tonne mid-sized excavators will be used for the public bidding project in Rio Grande do Sul.
A special feature of the Rio Grande do Sul project is that DEVELON will be providing 14-tonne excavators to its client exclusively, as their request was to purchase equipment mounted with proprietary engines for better maintenance.
A representative of HD Hyundai Infracore commented: “We continue to be successful in winning orders for DEVELON products from large global construction companies,” and added, “We will use this as an opportunity to expand our market share for large equipment in other similar markets around the world.”
At the same time, HD Hyundai Infracore is engaging in various marketing activities on and offline to enhance DEVELON’s brand presence globally and to strengthen its sales network, including Out-of-home (OOH) advertisements in Colombia, Ghana, Brazil, and Saudi Arabia airports, posting content on its 100,000 subscriber Youtube channel and by hosting events for local dealers and customers.