Nate Russell, director of sales & business development at IRock, says: “This application has been a great way to provide our dealers everything they need right at their fingertips and in real-time. The whole project was a collaboration between IRock and our dealer network and we couldn’t be happier with the results and feedback. We are committed to focusing on any communication strategy or tool that strengthens and grows the partnership between IRock and its dealers.”
The company says the IRock Dealer Portal offers a resource centre containing the latest media to facilitate owning and operating IRock equipment, including technical specification sheets, sales sheets, financing details, photos and videos of equipment.
The portal also contains an inventory platform and lead system that allows the dealer network to upload photographs, videos and specifications on used IRock equipment for sale. The searchable inventory system increases a dealer’s visibility of IRock units that are available for trade, lease or purchase.
