Suneeta Johal leaves CEA chief executive role

The Construction Equipment Association (CEA) is looking for a new chief executive after Suneeta Johal left the role after nearly three years of service.
Ancillary Equipment / March 25, 2024
By Guy Woodford
Suneeta Johal has left her CEA chief executive role after nearly three years. Pic: CEA

The CEA has wished Johal well in her future endeavours and has confirmed that it has begun its search for a new chief executive. In the interim, the association has strengthened its team by adding two new staff members.

Beth Abbott
Beth Abbott is the CEA's new marketing and member engagement manager. Pic: CEA


Viki Bell is the CEA's new business development & partnerships manager, and Beth Abbott is the association's new marketing & member engagement manager. Bell will focus on identifying and cultivating new business and market opportunities, whereas Abbott will aim to enhance the membership experience and communication strategies. Their combined expertise in not-for-profit and trade association marketing and business development is expected to improve the CEA's offering to its members, providing them with a superior, value-added benefits package. 


Members can meet Bell and Abbott and reconnect with the rest of the CEA Team during the upcoming Members' Forum scheduled for 17 July in Worksop, Nottinghamshire (subject to confirmation). This event, exclusive to members, promises valuable networking opportunities, updates on the latest technical and regulatory developments, and a chance to influence the future direction of the CEA. Members interested in attending or learning more are encouraged to contact [email protected] 


Viki Bell
Viki Bell is the CEA's new business development &  partnerships manager. Pic: CEA

The CEA said: "As the recognised voice of the UK construction equipment industry, the Construction Equipment Association (CEA) represents the interests of its members while directly contributing to the sector's sustainability and growth. Amid the rapid pace of technological advancements, the drive towards net zero, and the economic fluctuations, the CEA acknowledges that change is inevitable and familiar territory for its members. Although the unknown may seem daunting, the organisation also sees transformation as an avenue for new opportunities."





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