Since 2013, he has served as VP marketing for hydraulic attachment tools. The 58-year-old's field of responsibility is now expanding to the entire organisation of this business line including P&L responsibility. He took up his new role at the start of March.
"In an increasingly complex world, we have to focus on the right tasks," says Ahr. "By bundling competencies within the business line, we want to become more agile. Our focus on our customers and our growth enables us to make decisions faster, improve the speed of our projects and bring more innovations to market."
In terms of hydraulic breakers and drum cutter attachments, the company sees itself competitive and on a growth course. "There is still room for improvement with many other attachments," explains Ahr. "We want to grow in the area of non-impact attachments. This change is the right step for us to achieve this goal."
The business line for hydraulic attachments has production sites in Essen and Dermbach (Germany), Kalmar (Sweden), Kronenwetter (USA) and Nashik (India). The new management of the business line is also located in Essen. "This is a transformation, not a restructuring," Ahr clarifies. "We want to break new ground with the entire existing team."