Hoffmann Green Cement signs clinker-free supply agreement with Viavilla

Hoffmann Green Cement Technologies has signed a strategic partnership with Viavilla, a French-based high-end real estate company specialising in the construction of villas on the Atlantic coast.
Concrete Plants, Equipment & Applications / January 18, 2024
By Liam McLoughlin
Julien Blanchard, chairman of Hoffmann Green's management board (left), with Viavilla CEO David Talon. Image: Hoffmann Green Cement Technologies
Julien Blanchard, chairman of Hoffmann Green's management board (left), with Viavilla CEO David Talon. Image: Hoffmann Green Cement Technologies

Hoffmann says the partnership, which runs until the end of 2027, will make it possible to combine high-end and sustainable construction by offering low-carbon villas based on 0% clinker cements.

As a creator of luxury villas in the heart of the most sought-after seaside resorts on the Atlantic coast, Viavilla joins forces with its investor partners to develop high-end real estate for seasonal rental. Based in Les Sables-d'Olonne in western France, Viavilla endeavours to combine strategic location, comfort and eco-responsible architecture in all its projects.

Julien Blanchard and David Hoffmann, co-founders of Hoffmann Green Cement Technologies, commented: "We are honoured to support a high-end construction player like Viavilla in its development strategy towards carbon neutrality on the Atlantic coast. The distribution of our innovative clinker-free cements continues, and we look forward to seeing the development of Viavilla's low-carbon real estate programmes on our territory."

David Talon, CEO of Viavilla, added: "Among the strong commitments shared with its investor partners, Viavilla attaches crucial importance to the eco-sustainability of the construction of its real estate assets. This strategic partnership with Hoffmann Green enables us to materialize this commitment and
deploy low-carbon, high-end villas on the Atlantic coast that will satisfy the demands of many customers and investors."

Founded in 2014 and based in Bournezeau (Vendée, western France), Hoffmann Green Cement Technologies designs, produces and distributes innovative extremely low-carbon cements that it have a carbon footprint five times lower than traditional cement.

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