GlobalData highlights transformative impact of AR/VR technologies in construction industry

The global construction industry is on the brink of a profound shift with the integration of augmented and virtual reality (AR/VR) technologies. These advancements promise a radical redefinition of design, planning, and execution in construction projects. The collaborative potential of these technologies extends to project management, safety training, and customer issue resolution, showcasing a transformative trajectory for the industry, says GlobalData, a leading data and analytics company.
December 7, 2023
By Guy Woodford
A construction site in London, England. Pic: Wei Huang

Saurabh Daga, Associate Project Manager of Disruptive Tech at GlobalData, comments: "The integration of AR/ VR in construction can transform design and planning. Augmented reality enables real-time visualisation and adjustments, reducing errors and revisions. Virtual reality immerses stakeholders in 3D project representations, promoting alignment before construction. These technologies can help streamline project management and collaboration by enabling real-time interaction from anywhere. Additionally, they enhance safety training by simulating on-site hazards in virtual environments, reducing the risk of accidents."

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GlobalData says the global construction industry is on the brink of a profound shift with the integration of augmented and virtual reality (AR/VR) technologies. Pic: GlobalData

AR/VR technologies are reshaping the real estate and construction industries, exemplified by the recent collaboration between the US startup Vizalogix and construction solutions provider Texada. This partnership combines Vizalogix's AR-enhanced video call solution with Texada's platform, facilitating improved communication between construction equipment dealers and technicians, thereby enabling the prompt resolution of customer issues. 

GlobalData's Disruptor Intelligence Center cites significant AR/VR advancements in the construction sector, including US-based Trimble's AR app for construction workers, British construction tech startup XYZ Reality's AR headset for providing on-site building information modelling (BIM), and US-based construction equipment manufacturer ACECO's extended reality (XR) and IoT infused equipment health monitoring system.

Daga concludes: "As the construction industry continues to embrace AR/VR, the potential for these technologies is immense. They are anticipated to become game changers in construction processes, driving further advancements in efficiency, safety, and quality. However, the industry faces challenges such as the need for significant initial investment, specialised training for the workforce, and integration with existing technological infrastructures. Addressing these challenges is crucial for fully realising AR/VR's potential in construction."

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