HeidelbergCement unveils new 'Beyond 2020' strategy

German building materials giant HeidelbergCement has unveiled its new strategy 'Beyond 2020' at this year's Capital Markets Day. Key elements of the strategy are new medium-term financial and sustainability targets that the company aims to achieve by 2025.
September 16, 2020
By Guy Woodford
HeidelbergCement has presented its new strategy 'Beyond 2020'

"We see climate change and digitalisation as the two central challenges of the future for society and for our company," says Dr. Dominik von Achten, CEO of HeidelbergCement. "As one of the world's leading building materials producers, we have the ambition and the innovative strength to actively shape this change in a pioneering role. At the same time, we see further optimisation potential in our plants and processes. Ecology and economy are not contradictory. Our new medium-term targets for 2025 illustrate this claim." 

HeidelbergCement is significantly pushing its ambitious climate goals. By 2025, the company aims to reduce specific net CO emissions to below 525kg per tonne of cementitious material. This figure corresponds to a reduction of 30% compared to 1990 and had previously only been targeted for 2030. The Group, which has already succeeded in reducing its CO emissions by 22% between 1990 and 2019, is thus setting new standards in the cement industry. By 2030, emissions are expected to fall to below 500kg per tonne of cementitious material. To achieve this, the company has defined concrete measures for all plants worldwide.

HeidelbergCement aims to be a pioneer in the building materials industry in the gradual reduction of CO emissions. The company aims to offer CO-neutral concrete by 2050 at the latest.

The company has set itself new medium-term targets for EBITDA margin and return on invested capital. By 2025, the ratio of result from current operations before depreciation and amortisation to revenue (EBITDA margin) is to increase by 300 basis points to 22%. Margin drivers are active portfolio management, business excellence initiatives in sales, production, and administration as well as digital transformation. On this basis, the company aims to achieve a return on invested capital (ROIC) of clearly above 8% by 2025.

Portfolio management focuses on simplifying the country portfolio and prioritising the strongest market positions. This includes accelerated divestments if expected returns cannot be achieved in the medium term. Selective acquisitions in existing markets must meet high result and return expectations. The company is maintaining its balanced positioning in mature and growth markets. 

As part of its business excellence initiatives, HeidelbergCement intends to optimise further effectiveness, processes, and structures in sales, production, and administration. In production, a newly introduced "Global Operating Model" enables the three business lines cement, aggregates and concrete/asphalt to standardise processes and achieve additional efficiency gains. In sales, new and sustainable products and services will contribute to improving margins. For the North America Group area, HeidelbergCement is adopting a package of measures to increase the margin across all business units by 400–500 basis points. Additionally, the Group is further simplifying its administrative structures.

At the same time, HeidelbergCement has launched a digitalisation initiative. Three digital pillars will contribute to improving the EBITDA margin. The digital HConnect products improve the interface to the customer and are expected to cover more than 75% of the worldwide sales volume by 2025. The HProduct and HService solutions are expected to enable significant efficiency gains and cost reductions in the production and administration processes.

HeidelbergCement is gradually further reducing net debt. The target corridor for net debt is 1.5–2.0 times the result from current operations before depreciation and amortisation. "We expect to reach the upper limit of this target corridor already at the end of 2020," says Dr. Lorenz Näger, CFO of HeidelbergCement. "The basis for this is our strong cash flow." The guideline for the leverage ratio is a rating in the solid investment-grade range (BBB), which the Group aims to achieve and maintain permanently.

The measures launched as part of HeidelbergCement's COPE action plan are said by the company to continue to make a major contribution to offsetting the negative impact on results resulting from the coronavirus-related decline in revenue by savings in costs, investments and in many other areas. "Even though sales volumes continue to decline in a difficult environment, we had a very good start in the third quarter," said Dr. Dominik von Achten. "Our results in July and August were significantly higher than in the respective months of the previous year. The basis for this were, in particular, our cost savings and stable prices."

The environment of the construction industry remains highly volatile. In addition, a new wave of infection may occur at any time, with the corresponding impact on construction projects already started or announced in individual countries. Against this backdrop, HeidelbergCement says it is still not possible to estimate reliably the full impact of the coronavirus crisis on company results in 2020.



Companies in this article