Dutch concrete plant Excluton says it is focussing on sustainable innovation to remain competitive in the market.
The company claims its concrete absorbs water better, breaks down CO2 and reflects light which makes the road more visible in the dark.
Excluton was the first to receive a cradle-to-cradle certificate for sustainable flooring and now considers transporting more over water instead of roads.
Some 60% of the raw materials will be gathered within 10km of the plant and 28% of the raw materials are renewable but this is to increase to 80%.
The market for Excluton is expected to grow in the Netherlands as the government is to purchase more sustainable products.
