According to Xylem, the Great Pumping Moments marketing campaign "celebrates the fact that the Flygt Ready pumps are robust, compact and very easily serviced resulting in a long lasting, durable pump."
As well as three different print advertisements, a Create your great pumping moment application invites people to "have some fun by uploading an image of themselves, a colleague or friend and superimposing it onto one of the ad scenarios."
Ready owners will also be invited to enter photos of their pumps in action, upload case stories and video testimonials.
Fredrik Holm, communications manager for Xylem's Flygt Ready rangesaid: "Great Pumping Moments is a light-hearted campaign that aims to highlight how Flygt Ready pumps are unique on the market in terms of serviceability."
Xylem, which was spun off from