BKT unveils new Earthmax tyres

Indian tyre manufacturer BKT launched a major communications campaign at bauma 2013 to highlight the introduction of its new products as it aimed at “reconfirming its positioning among the major players in the off-highway tyre market”. BKT product lines are now extended by new sizes, and among products it highlights, is the Earthmax, a tyre with an all-steel structure designed for dumpers and wheeled loaders to ensure optimum load distribution on the terrain. BKT says it aims at achieving a 10% market sh
Ancillary Equipment / September 13, 2013

Indian tyre manufacturer 7482 BKT launched a major communications campaign at 386 Bauma 2013 to highlight the introduction of its new products as it aimed at “reconfirming its positioning among the major players in the off-highway tyre market”.

BKT product lines are now extended by new sizes, and among products it highlights, is the Earthmax, a tyre with an all-steel structure designed for dumpers and wheeled loaders to ensure optimum load distribution on the terrain. BKT says it aims at achieving a 10% market share by the end of 2014 with a turnover of US$41.36 billion (€1 billion), while the long-term objective is to reach a turnover of US$2 billion by the year 2020.

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