Volvo Group to operate joint Volvo and SDLG stand at bauma China 2020

Under the theme ‘Building Tomorrow in China for China’, Volvo and sister brand SDLG will exhibit side by side at the bauma China 2020 exhibition taking place 24-27 November at the Shanghai New International Expo Center.
Loading, Hauling & Excavation / October 27, 2020
By Guy Woodford
Volvo CE excavators at an Asian quarry customer site

“China is an extremely important market for us. We are proud to leverage our two brands to serve customers’ needs with a complete range of solutions, combining global technologies with local expertise,” said Melker Jernberg, president of Volvo Construction Equipment (Volvo CE).

The combined 5,700m2 booth in C50/C60/B54 Halls will feature Volvo and SDLG brand displays, flanking a shared Volvo Group pavilion. Off-road engines from Volvo Penta, along with financing and insurance solutions from Volvo Financial Services (VFS) will also be presented.

During 25 November morning, Volvo CE will launch two new product ranges, manufactured in China to meet the specific needs of Chinese customers. This is the first time the company has created a dedicated Chinese offer.

Other machines on display will include, Volvo CE’s largest excavator, the EC950EL; the best-selling L220H wheeled loader; the A45G articulated hauler; and the R100E rigid hauler.

Volvo CE will also shine a light on its industry-leading service support in China. On 25 May this year, the company launched its first Volvo Services Commitment, aimed at improving customer experience throughout the machine life cycle and supporting customers to achieve long-term business success in China. The Commitment has three main pillars – professionalism, uptime, and customised solutions – targeting guaranteed uptime, improved customer productivity, and continued value creation for customers. Financial services, provided by VFS, are also included in the Volvo Services Commitment, enabling a one-stop-shop experience.

Aftermarket experts will be on hand to discuss the vital role Volvo Services play in boosting customers’ efficiency, productivity, profitability and overall satisfaction.

Using connectivity and remote monitoring to optimise uptime and utilisation, Volvo Services is one realisation of the company’s innovation today. At bauma China, Volvo CE will also present its electric innovations for tomorrow and the future, some of which will have also been on display at the China International Import Expo (CIIE), November 5-10.

Given that not all customers will be able to physically attend bauma China this year, Volvo CE is hosting a virtual exhibition event, where users will be able to interact with product experts in real-time and follow live streams. This will be the first time that Volvo CE has trialled a virtual event and aims to give customers an insightful and interactive experience that is as valuable as the real thing as possible. The virtual platform is already open for customers to find out more about the show.

“Whether in person or online, we are looking forward to welcoming customers to our bauma China 2020 experience to showcase our commitment to the Chinese market, our complete construction solutions, and our innovation leadership in electromobility, connectivity and automation. We are building tomorrow in China for China!” concludes Tiffany Cheng, VP of Brand, Marketing & Corporate Communication for Region Asia at Volvo CE.

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