According to Xylem, the Great Pumping Moments marketing campaign “celebrates the fact that the Flygt Ready pumps are robust, compact and very easily serviced resulting in a long lasting, durable pump.”
As well as three different print advertisements, a Create your great pumping moment application invites people to “have some fun by uploading an image of themselves, a colleague or friend and superimposing it onto one of the ad scenarios.” (
Ready owners will also be invited to enter photos of their pumps in action, upload case stories and video testimonials.
Fredrik Holm, communications manager for Xylem’s Flygt Ready range said: “Great Pumping Moments is a light-hearted campaign that aims to highlight how Flygt Ready pumps are unique on the market in terms of serviceability.”
Xylem, which was spun off from
