Held at the Quality Hotel San Martino in Garbagnate Monastero, in the Lecco Province, Italy, the event, was organised by BKT’s European subsidiary.
The meeting, specially arranged for the experts in marketing, saw the company share with more than 40 participants the results obtained in the previous year as well as the marketing and communication activities planned for 2016.
The BKT group says it offers a large and always updated production range of off-highway tyres designed for vehicles in the agricultural, industrial, earthmoving, mining, ATV and gardening sector.
“BKT’s innovative solutions designed for the most differing user needs include more than 2,300 products sold in over 130 countries worldwide,” says the company.
Lucia Salmaso, managing director of BKT Europe, says: “This meeting was an important gathering with our European and international partners, not only from an operating point of view to anticipate the activities with our products in the focus over the next months, but also for the purpose of sharing methods and strategies we are going to field in 2016: not least thanks to the precious contribution of our distributors”.
