Inaugural bauma Africa “impressive” says organisers MMI

The first bauma Africa has been hailed impressive, attracting 14,700 visitors from more than 110 countries and 754 exhibitors from 38 countries, making it the biggest industry event for the sector in Africa. The International Trade Fair for Construction Machinery, Building Material Machines, Mining Machines and Construction Vehicles took up 60,000m² of exhibition space (gross), 40,100 m² net at the exdhibition site in Johannesburg, South Africa. Elaine Crewe, CEO of MMI (Messe München International) S
September 23, 2013
bauma Africa exhibition
The “impressive” first bauma Africa attracted 754 exhibitors from 38 countries

The first 7460 bauma Africa has been hailed impressive, attracting 14,700 visitors from more than 110 countries and 754 exhibitors from 38 countries, making it the biggest industry event for the sector in Africa.

The International Trade Fair for Construction Machinery, Building Material Machines, Mining Machines and Construction Vehicles took up 60,000m² of exhibition space (gross), 40,100 m² net at the exdhibition site in Johannesburg, South Africa.

Elaine Crewe, CEO of MMI (5655 Messe München International) South Africa, is overwhelmed by the results.

“This is huge for South Africa and the industry here. With its premiere, bauma Africa has immediately become the largest show for the construction machinery, building material machines and mining machines sector. The feedback we have received is just fantastic,” she says, while Lawrence Peters, chairman of CONMESA (Construction and Mining Equipment Suppliers‘ Association), said: “bauma Africa exceeded our expectations by far: we are extremely satisfied. This show is what we wanted, it is for the industry.”

Of the visitors 84% came from South Africa; 6% from other African countries and a further 10% from other continents. The top ten visitor countries were South Africa, Mozambique, Germany, Botswana, Zimbabwe, Zambia, Italy, Namibia, United Kingdom and India, in that order.

Gary Bell, CEO at Bell Equipment, said that bauma Africa “worked very well for us. We are very pleased with the number of visitors and their quality was good. It seems that we are going to have a good output.”
Ludwig Geyser, CEO at Putzmeister, said: “It has been a really, really good show. The quality of the visitors is extremely good. We sold loads of machinery during the show. I’m overwhelmed with the response.”

According to MMI, bauma Africa also succeeded in effectively offering the mining sector a perfect platform, as Glenn Schoeman, vice president at 460 Sandvik South Africa, points out.

“This show has been a long time coming and not exhibiting here is a big mistake. We had only quality visitors from countries we needed and sold several machines right here during the show.”

Anton Wheeler, managing director at AARD, confirms this also for the underground mining.

“We presented new products here and received very good feedback as well as most effective contacts. bauma Africa is of a better quality than other shows.”

All in all, 754 exhibitors (123 from South Africa and 631 that are headquartered abroad) from 38 countries attended bauma Africa. Besides South Africa, the top exhibitor countries were China, Germany, India, Italy, Korea, Spain, the UK and the US.

Quintin Booysen, marketing and sales manager at PMSA, said: “We really are beyond our expectations. Next time we will be back with twice the space because I’m sure that there will be twice as many visitors. Those who missed out missed an exceptionally good show.”

The next bauma Africa is scheduled for 2015.

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