Controls to open US subsidiary to partner with local customers.

2997 Controls, the Italian manufacturer of materials testing equipment for the construction industry, is to expand in North American with the opening of a subsidiary in the USA in January 2014.

With a local presence, Controls believes it will be in a better position to partner with its customers in the US, deliver expertise and provide outstanding pre- and post-sale service.

Located in the Atlanta, Georgia metropolitan area, Controls USA ( 2External<?xml version="1.0" encoding="utf-16"?><dictionary />000oLinkExternalwww.controls-usa.com)www.controls-group.comfalsehttp://www.controls-group.com/eng/falsefalse%> will offer a complete line of materials testing products for the soil, asphalt and concrete sectors, for both field and laboratory work.

“The company will focus on what we see as an under-served market segment and offer automatic, computerised test equipment which offers superior performance-to-price value, more accurate results, as well as time and cost saving. Also we will back this up with superior service,” says Alvaro Beleña, regional sales and marketing manager for Controls Group and vice-president of the new US subsidiary.

Controls USA will serve its customers through a combination of direct sales representation and a distribution network capable of delivering the high level of service.

The first public events will be exhibitions at The 1160 World of Concrete 2014, 21-24, 2014, in Las Vegas, Nevada, followed by Geo-Congress 2014, 23-26 February, 2014, in Atlanta, Georgia.